Pierre Bellanger - President de Skyrock

Pierre Bellanger - President de Skyrock

Le Financial Times a publié, le 24 février 2010, un article instructif sur l'état des réseaux sociaux en Europe tout en donnant la parole à Pierre Bellanger, fondateur de Skyrock et de la plateforme Skyblog qui connaît un véritable succès sur le Net.

Voici un extrait :

Pierre Bellanger cannot help heaving a sigh. ¿Prior to Facebook, the landscape was simple,¿ says the chief executive and founder of Skyrock, the French social networking site. ¿We were the absolute dominant player in France. People used Skyrock for their blogs and MSN for chatting. Now we are no longer alone, we are in an ecosystem where we have to fight hard for market share. We are sharing the time of our users with Facebook.

[...]

In fact, Skyrock has lost about a third of its audience to the US challenger. ¿Around 25 to 30 per cent of our users found in Facebook a better experience for what they wanted. Around 30 per cent use both, and 30 per cent are not interested in Facebook,¿ he says.

[...]

A year ago, Skyrock and Facebook were neck-and-neck in terms of popularity in France, but the US site now far outstrips all rivals. It has 22.6m users in France, about twice the number of Skyrock, according to Comscore, the market research company.

[...]

Mr Bellanger says: ¿Is it a winner-takes-all situation and we will all die, or is it an ecosystem? I believe that if you do something well you will continue to exist. But Facebook clones will be ¿Friendster-ised'.¿ He is referring to the US social networking site that rapidly gained popularity when it launched in 2003, but quickly lost ground to rivals such as MySpace and Facebook everywhere outside Asia.

[...]

Skyrock and its peers also claim to offer advertisers a more tailored experience. Mr Bellanger calls it ¿haute couture advertising¿. Skyrock built a customised website for Coca-Cola, Kohop, where young people recruit others to join community projects such as cleaning up a beach or raising money for Haiti's earthquake victims. The emphasis is on positive action and the corporate branding is subtle.

L'article complet est sur : http://www.ft.com/cms/s/0/0bda8d80-2187-11...?nclick_check=1

En français ? :blush: