search engine optimization SEO

  During the last decade of the 1990s, the search engine landscape was very competitive. You had a choice between search engines (human-powered directories, and directories based on exploration robots), including AltaVista, Ask Jeeves, Excite, Infoseek, Lycos and Yahoo.

  At first, the only way to do SEO was through activities on the page. This included ensuring that the content was good and relevant, that there was enough text, that your HTML tags were accurate and that you had internal and external links, among other factors.